Best Mobile Marketing Campaigns For The Holidays

Numerous individuals say that they might want to take in the key to Holiday mobile marketing. Like whatever else, you need the correct data about the right approaches to do Holiday mobile marketing with the end goal to be effective. This article contains various tips and on Holiday mobile marketing that will help you on your way.

Do your exploration of different Holiday mobile marketing locales and alternatives, for example, Facebook Places, Yelp, and other geo-area applications. These intuitive destinations enable clients to check in and refresh their web-based life status likewise, which at that point fills in as an ad for your business. With the prevalence of online life, having your business name appear on continuous announcements essentially builds your introduction.

Consider utilizing geo-area if your business underpins this kind of Holiday mobile marketing.

On the off chance that you have a physical business space, using geo-area to drive particular area marketing to close-by clients can be an extraordinary method to attract spontaneous business. On the off chance that a potential client is adjacent and gets focused on marketing messages dependent on their present area and close-by deals or advancements, they will probably drop in.

Take a full favorable position of the concise idea of content informing in your next Holiday mobile marketing effort. Switch it up by requesting that mobile supporters react with a couple of word state that depicts their emotions or most loved things about your item or brand. This sort of reaction requires next to no exertion and is profoundly captivating.

Ensure that your messages are mobile gadget well disposed.

An expanding number of clients are perusing notes just on their mobile devices. On the off chance that your words are not mobile inviting, they may never be seen by a considerable part of your customers. This implies significant promoting dollars are squandered, and your battle won’t be fruitful.

Content constructed promotions are more powerful concerning mobile stages than advertisements utilizing illustrations. Download speeds on mobile gadgets are frequently much slower than on PCs, and downloading a lot of information can likewise be expensive. Using extensive illustrations records won’t just bother your intended interest group, the promotion may even take too long to download for them to have the capacity to see it.

Your Holiday mobile marketing suggestion to take action ought to be exceedingly basic and easy to use. Keep in mind that rounding out long structures with contact data is a snap on a PC, however tedious and dreary when attempting to work with the little size and utilitarian restrictions of the standard cell phone keypad. Make it simple to add oneself to your mailing list.

Send welcoming cards to your clients on their unique day or any holiday.

Mixed media Messaging Service can achieve every one of your clients with mobile welcome cards, and it is less expensive at that point stamps. Mobile welcome cards ought to be utilized to assemble a relationship, not for the offering. Continuously incorporate your organization’s name and site address on your mobile welcome cards.

While staking out your mobile area name, select a location that closes in ‘.mobi.’ as opposed to ‘.com’. The last shows to clients that your website is most likely upgraded for the standard internet perusing knowledge, which regularly does not interpret of extremely well to surfing through a mobile or cell phone program.

When structuring your next Holiday mobile marketing effort, it is critical that you stay mindful of the visual constraints of most mobile and cell phones. The screens are regularly little, and very pixelated pictures are probably not going to do your item or brand any extraordinary favors. Decide on clean designs that will be unmistakable on even the littlest showcase.

Send your clients welcoming with MMS.

You can send a mobile welcome to your costumers on any holidays. The trap is getting the individual holidays like birthday celebrations and commemorations. To set up close to home holidays you can set up timetable update welcome. Sight and sound Messaging Service have the instruments you have to set up the entirety of your updates.

Keep your Holiday mobile marketing messages quick and painless.

Albeit numerous mobile phone and cell phone clients are joined with plans that offer great information exchanges, not every person has this extravagance. On the off chance that your advertisement expends a lot of their month to month apportioning of information, the odds are high that your endeavors will go overlooked and even detested.

As was expressed toward the start of the article, numerous individuals are occupied with Holiday mobile marketing yet don’t know where to begin. On the off chance that you realize the correct method to use mobile marketing, the way toward doing it turns out to be a lot less demanding. Apply this present article’s recommendation, and you will be en route to utilizing Holiday mobile marketing efficiently.

Cybersecurity challenges facing retailers

Currently, digital networks are a necessity to all retail operations. That makes them a suitable target for hackers. Vodat International member, major cybersecurity challenges facing retailers. Furthermore, he suggests possible solutions to these cybersecurity threats.

Retailers are expected to have data and in-store data networks. These networks are to be used in managing vital business data. For instance;

  • Purchase transactions
  • Customer personal details
  • Merchandise
  • Promotions
  • Healthy and safety alarms
  • Stock

Securing this data curbs any unauthorized access. If that is not the case, the following threats are bound to occur;

Insecure Wi-Fi Networks

A lot of organizations have Wi-Fi connection in their premises. This provision boosts connectivity EPOS system and employees evices. The connection will enable the company to easily monitor their sales. Furthermore, Wi-Fi can be used to access various productive apps. These apps are beneficial to the success of the company. For instance, office payroll apps, for making payslips.

However, Wi-Fi networks are a target for cybercriminals. These self-centered individuals can hack into insecure Wi-Fi networks. While there, they will disrupt transactions and access all the company’s confidential information. Furthermore, they can run a distributed denial of service attack. This malicious attack tends to stop trading activities. The hacker may also set up temporary and fake Wi-Fi hotspots. Company staff and customers may connect to this network, as the hacker gathers important information.

Unstable POS security

An EPOS system records most transactions carried out electronically. This information is of great relevance to the company. Since a company can make vital decisions out of this data.

A weak EPOS system invites hackers. The hackers will first corrupt the system with a malware. This is a very easy process for them, and it will not take a lot of time. Considering retailers, IT professionals and customers operate from different areas, makes it easier to hack. Hackers might also decide to hack into the company’s online server.

Once in the EPOS systems, a dangerous malware is released. This malware will gather customer’s credit and debit cards information. Then this information is used to steal from customers.

However, a company can secure their EPOS system to curb that occurrence. That can be done through the following means;

  • Encryption-Customer credit details can be encrypted by the company

It has to be done immediately card details get into and leave the POS device. This approach curbs any possible customer details vulnerability.

  • Installation of an antivirus software

Hackers uses malware to corrupt the EPOS system. The antivirus scans all apps and files making quick alerts in case of threats.

  • Secure EPOS terminals

Cyber criminals usually hack into these terminals to harness customer data. By securing the EPOS terminals, you lock out any unnecessary access.

EPOS functional system architecture

Doubtful network configuration

It is hard to have a 100% secure and stable network configuration. However, secure network configurations can be installed to protect data. Remember, hackers start with easy to hack systems, for instance, vulnerable Wi-Fi. Then they can use a phishing email to get confidential logins credentials. They will use these credentials to get into the EPOS system.

Insufficient staff training

Despite having secure network configurations, cyber-attack can still come by. This attack usually targets employees who are not well versed with cybercrime. The hacker will send a phishing email to the company email. This feat gifts the hacker with the necessary credentials to hack into the company’s systems.

It is very important for companies to train their staff. The training should equip them with skills in identifying cybercriminals and activities. Once they discover any cybercrime attempt, they should raise an alarm. This ensures the technical team quickly deals with this torment at hand. Furthermore, the training will inform employees how to identify a phishing email.

Lost mobile phones and laptops can be used by hackers to perform malicious activities. For instance, accessing the confidential data of the organization. Then manipulating this information to steal from the company. Company laptops should be equipped with security measures to forever protect vital information. Same applies to mobile phones.


Cyber-attacks are bound to happen at any time. Therefore, every company needs to be on their toes always. They need to put in place all the necessary data protection measures and secure their EPOS system. The company should also train their employees for them to be vigilant.

The Role of Technology in Learning

The Ofsted guidance method of teaching and learning requires that teachers monitor their student’s progress effectively during lessons. This is the best and most effective way for teachers to offer assistance to students. Schools should, therefore, look for ways to ensure that students and teachers draw maximum benefit from this method.

Schools should consider technology as a possible solution. It can play an essential role in ensuring the effectiveness of the education system.

The Situation in Schools.

Currently, the system for checking the quality of education in schools is comprehensive as it tries to cover all aspects of education. It evaluates:

The expectations of teachers and staff. It is generally expected that they have the highest expectations of every student regardless of any situation a student may be facing. Assessment reports allow authorities to tweak learning methods for the benefit of students. This includes identifying disadvantaged students and assisting them appropriately to help boost their grades and achieve better performance.The feedback from teachers allows students to improve at an individual level. This, however, doesn’t apply to very young students.

Learning Methods

These methods have proven to be highly effective in evaluating and improving the performance of students. However, technology can help in boosting the effectiveness of learning in schools. In addition, technology can greatly ease the learning process. For example, students can receive simplified learning material straight to their devices from their teachers using cloud-based platforms.

Simplified learning.

Technology can make it easier for teachers to relay class information to students. Currently, most schools disseminate general information to students during class. This method is slow and it doesn’t take into consideration the specific needs of students. Technology can help teachers send class information beforehand to specific students or groups of students.

This allows the teachers to focus on the individual needs and capabilities of different students. The information can reach the students from wherever they are since it is sent to their personal devices. This ensures privacy for the students and allows the teachers to focus effectively on individual students.

Effective time management.

School IT services can even allow students to log in to school systems at any time or at any place using their personal devices. This can work very well in schools where each student is required to have their own device. It will make it easier for a struggling student to continue learning during their free time. It will also reduce the negative effects of class competition where fast learning students tend to discourage slower learning students.

Technology can also help in simplifying the current feedback system. The current system involves marking of individual scripts to identify the strengths and weaknesses of every student. Technology can be used to create audience response systems that create a fun and more modern method of learning. It can be used as an interactive program for students where they can share thoughts and opinions. Teachers can also use this system to gauge the understanding of concepts for particular students without waiting to mark a script. The teachers can then provide instant responses to students that may have an issue.

Technology in Learning

Controlled teaching.

For effective learning, it is important that teachers adopt effective monitoring methods. It can be difficult for teachers to check on each student’s books and study notes. However, modern school IT services can remedy this issue.

Technological advancements can give teachers access to each students learning device for better monitoring methods. It can help a teacher identify the issues facing particular problems and help the students remedy the issues. Teachers can create plans and solutions for individual students depending on their different levels of comprehension.

This method gives teachers greater access to individual students while boosting the student’s self-confidence.


The above are only a few ways in which technology can help smoothen the education process. It isn’t an exhaustive list but merely an indication as to the advantages of school IT services. There are many more ways to use technology to improve education.

In addition, there are affordable school IT services for any type of school. This ensures that schools spend effectively on technology. It also ensures that schools get a return on their investments in modern IT systems. It will ensure that students and teachers get the best from education and also ensure that Ofsted is satisfied when it pays a visit.

Tech Organizations realized a big issue with their AI

Technology organizations are starting to realize the fact that the artificial intelligence on which their future prospects have been built could possibly be flawed. Years of investigation including those proving language-processing AI to be sexist as well as the more contemporary ones on the failures of facial recognition on darker skin colors have caused a real stir.

Pinning an excuse on “why now” can be challenging. It might be the unpredicted pace at which AI has become dominant in real life as well as on technology platforms, with demos of the disturbingly-human-sounding Amazon’s cashier-less Go store plus Google Duplex, where clients pick up anything they like after walking inside and then leave, with the entire event monitored and also documented by cams as well as computers. Or perhaps it’s how invasive nationalized security projects view the major tech businesses as illegal all of a sudden.

Fast rundown of what exactly has taken place over the previous few weeks:

A set of ethical guidelines was released by Google which exclusively focus on verifying AI codes for bias, as well as an additional site for all those making use of machine learning outlines methods to safeguard against bias.

Congress went on to explain that tech organizations must resolve AI prejudice. During a particular hearing of the House Committee on Science, Space, and Technology, professionals from Google, as well as OpenAI, were inquired by Congress members on whether aspects of the AI business ranging from automation to bias should be controlled by Congress. It is imperative to grapple with problems regarding the information used to teach devices. Congressman Dan Lipinski (D-Ill.) claimed at the time of the hearing on 26th June that biased information will trigger biased outcomes from apparently objective devices.

An innovative dataset was released by IBM to teach facial recognition to find out more skin shades. Earlier, IBM was known to possess facial recognition devices which failed to work effectively on colored females possibly because of biased information.

Microsoft declared that its facial recognition codes will now give better results when it comes to colored individuals. Microsoft published in an article that the codes which are marketed by the organization to third-party programmers now operate as much as 20 times better than what it did previously on females and colored individuals. Microsoft was involved in the identical study as IBM.

A device was introduced by Accenture to fight against bias in the machine learning datasets. The device, which is offered to Accenture consumers, will find connections in datasets associating with ethnic background, age, sex, or any other demographic. Comprehending all these correlations will help the data experts to retool the devices for providing more impartial outcomes to all demographics. Accentures global head AI Rumman Chowdhurry informed Quartz that the program which was launched only a couple of months back will play a more significant role once AI governance as well as transparency become a more important part of the business rules.

AI systems integration

Mozilla released a $225,000 funding for art illustrating perils of AI including bias. Our intention is to take this abstract lurking perception of anxiety and help folks comprehend them. Until the threat can be envisioned by you, folks can’t be requested to take any sort of action. Artists usually play an extremely crucial role which is unexpected.

According to IT consultant Tamworth, technology is not prepared for law enforcement. It can be difficult not to feel as if the industry is starting to change. Although facial recognition is by no means an innovative technology, it now appears that businesses are making serious efforts to change the method in which they collect information and teach their algorithms. At this point, we are going to observe how this impetus carries into the products and services used by the world.

Increase your ranking in Google search

Now that a majority of businesses are turning to the online market in order for them to exploit the ever-increasing opportunities that the internet provides and boost their productivity, the need to have excellent web visibility, better Google ranking and overwhelming web traffic cannot be under-estimated. Unfortunately, this is not an exercise that you can perform overnight, it requires good SEO strategies, patience as well the help of skilled and experienced SEO agent. So what are some of the common techniques used to boost web traffic?

1. Only add original content to your website: If there is one thing that Google really value in web design is originality. Regardless of how wonderful an article is, never copy it from another website and post it to your website; instead, write your own materials or hire experienced writers to do the job for you.

2. Differentiate: Sometimes the article may be too good to ignore, in that case, you can choose to rewrite it in your own words or understanding without losing the meaning and in the end of the day, you will have a unique content which you can comfortably add to your website.

3. Be up-to-date with the current stories: Readers want to be the first to learn about the new stories and trends. In order to achieve this, then you need to forecast, do thorough and regular research, use credible sources and avoid adding news that you cannot verify.

4. Be swift and updated: How efficient your article serves the purpose directly depends on your ability to add them immediately they come up, this will make sure that your readers have no reason to consider other sources(websites).

5. Catchy Headlines: The wording of an article may either catch the attention of the target audience or chase them away. It’s therefore highly recommended that you take your time, look for the best wording, make it simple, clear and straight to the point. Be sure to include the primary keyword on the headlines and other words that will draw anxiety among the readers.

6. First paragraph: Just like in normal life, the first impression of the article also matters, you, therefore, want to make sure that you communicate a lot of information as possible and at the same time be brief and direct to the point. ideally, the first paragraph should answer the why who, when or how.

7. Use proper nouns: Usually, proper knowns are more specific and directly identifies your website than general nouns. Therefore, when you have more proper nouns in the article like the name of your business or product for instance when a user keys in the word in the Google search engines, Google will definitely list your website among the first.

8. Click-through rate: Usually, if an article receives a lot of click from readers, then it will definitely attract the attention of Google which will definitely lead to SEO benefits. You, therefore, need to make sure that your articles have a lot of key points right from the headings, videos, images etc.

9. Use Multimedia: The Google index is very sensitive to materials that offer that wonderful multimedia experience. As a result, if your website has given adequate consideration to multimedia, it’s more likely to give it a competitive edge in Google ranking.

10. Make a brand: If you want to boost your reputation as a publisher or journalist, then make a brand that directly identifies you among millions of other journalists on the internet. This will be based on your competence, originality, humor, engaging content, up-to-date materials and above all hard work and consistency.

5 reasons to turn your attention from coding to testing

Leaders involved in digital revolution have invested a lot of money and time into coding in the past few years. This has been done with a good motive. In order to reach great heights in digital, you should have the ability to write perfect code. In addition, you need to come up with a highly responsive culture to ensure your coding is in line with the market signals and business results. You end up losing in case the amount you have spent in testing does not align with the amount you have spent in coding. Here are the major reasons.

1.One of your worst DevOps bottlenecks is functional testing
It does not make any sense if you can code fast, but fail to test that code in the same speed. You must ensure it is tested early and as many times as possible. This is necessary because it is risky to release code into production without knowing if it will serve its intended purpose. Regular code tests make sure that the correct functional testing is done at the appropriate time in an automated way.

2.Test metrics lead to valuable and shift left feedback loop
By doing the code testing fast, early and in a regular manner, you eliminate problems related to codes. In addition to this, you also create test metrics that assist you in improving your coding behaviors in a continuous manner. The metric helps in empowering you to determine weaknesses your individual developers have. They also help in connecting QA issues with certain kinds of digital transformation. The actionable metrics are vital because they help you make the right decisions regarding digital change.

3.Poor performance is failure
An important principle of DevOps is that the developers do not just produce codes. Latency is something that can make you lose your customers. Its issues are expensive to fix in the production process than when it comes to development. The good thing is that with frequent code tests, it is possible to test the performance of code before releasing it. The testing also helps you know if it is possible to resolve potential performance issues using infrastructure, more functional code or use both of them.


4.Your security is at risk
Digital security has been affected greatly by breaches with great impacts. The breaches make it necessary for cyber security to be multi-layered. Regular testing is an effective cyber security strategy because it makes it possible for you to discover and prevent potential risks in your apps.

5.Get the value of your investment
Digital transformation requires a good budget. It is necessary for digital transformation leaders to invest a lot of money that will not bring back value. Regular testing helps reduce labor cost in DevOps by making test execution automatic and moving the problem to the left. It boosts productivity by helping reduce rework rates. It also assists in preventing expensive security events.

In overall, continuous code tests can help you save a lot of money in your organization budget. Therefore, if you have not paid enough attention to the testing you need to do so to experience efficient digital transformation. It will help you prevent digital risk and boost your digital capability.

What You Should Know About Hiring an App Development Company

A large portion of the business associations, offering items or administrations, have understood the power and capability of apps and are putting resources into iPhone app development company to fulfill their clients. In the event that your company doesn’t have a versatile app yet, you could pass up a major opportunity for a brilliant chance to take advantage of new income streams. Cell phones and tablets are the place the present customers live. Most of the 120 million Smartphone proprietors in the U.S. utilize a shopping or retail app.

In the event that you’d like a portable app that gives clients a chance to purchase your items or just access items audits, recordings or coupons – you’ll have to contract an accomplished designer you trust to custom form it.

When you procure an iPhone app development company to make an app for you, your decision of a company could majorly affect how happy you are with the completed outcomes. To guarantee you wind up with an item you are happy with, here are a couple of things to search for when settling on your decision.

Do they have involvement with apps for the iPad? Other working frameworks can be diverse to work with, and the designs on little gadgets than the iPad can make building up an app altogether different, as well. That is the reason the primary thing you have to do is to ensure the company has encounter creating apps, particularly for the iPad!

Do they have encounter composing apps for your kind of business? A bank, for example, wouldn’t go to an amusement designer to have them make a money-related app for their clients’ comfort. An iPhone app development company should have the capacity to appear in their portfolio that they have encounter composing apps that are like what you require.

Are the apps easy to understand? Keep in mind; it’s constantly critical for an app to be intended to be anything but difficult to utilize, notwithstanding for the minimum educated clients out there. That is somewhat the purpose of the iPhone, all things considered, would it say it isn’t? Flip through the company’s portfolio and search for signs that their apps are anything but difficult to utilize: legitimate, simple to explore through the app, and the visual depiction ought to be both appealing and simple to see.

Here are some vital do’s that you ought to consider while picking the privilege iPhone app development company:

Arrangements: There are a couple of inquiries that you have to ask yourself: who is your gathering of people? Is your application intended for the buyer or for organizations? These extreme inquiries should be replied before the application development. Truth be told, this little yet critical piece of the readiness is vital for the fate of the application as it guarantees that everything is well idea off before the application is produced.

Moreover, you ought to likewise consider contending applications. What are the qualities of the contenders and by what means can your application be not quite the same as the contenders. Knowing the key quality of your application as contrasted and the contender’s is imperative so you won’t contend specifically with their solid highlights however rather attempting to improve it and one of a kind.

Search for an engineer inspired by your business: A great iPhone app development company ought to have the capacity to not just guide you through the procedure of development yet additionally give you imaginative information in light of their involvement with comparable apps. The great ones realize what works and what doesn’t on the app store since they’ve worked with numerous customers.

Experience: iPhone app development is a moderately new field of innovation yet, you should employ a company that has some involvement in app development. Experienced organizations handle confused tasks unquestionably and find an answer for specialized issues very quick.

Cost of development: You should pick a firm that offers all the required administrations (app development, arrangement, update and specialized help) and furthermore fits inside your financial plan. Never bargain on quality to spare a couple of dollars.

Versatile application development organizations in India can play around with an assume that is substantially less expensive than the ones specified, yet you ought to dependably consider designers that are prepared rather than fledglings. There is likewise the time factor that should be thoroughly considered too.

Here are some rundown of inquiries that one ought to ask himself before Hiring an iPhone app development company:

  • Is it a genuine company or a group people and specialists cooperating?
  • What number of Smartphone apps have they built up that are transporting in the app stores?
  • Would they be able to do the app UI and visual outline work?
  • What is their plan of action? Do they offer their apps?
  • What number of their customers are “unmistakable” and would they be able to give their reference?
  • What’s the normal experience of their architects? It is safe to say that they are consultants? Or, on the other hand full-time.
  • Do you have a devoted item chief who deals with the procedure, or do you need to oversee it through Skype and email, at midnight?
  • Where are they found?
  • How regularly will you get announcements?
  • Do they give a secret key ensured area to you and your analysers to download and introduce your app consistently amid development?
  • Do their app engineers test on genuine gadgets? Which gadgets? What number of? Which OS forms and dialects?

The responses to these inquiries will change impressively from merchant to seller, so simply consider these inquiries. Dissect the appropriate responses and afterwards choose which company is the best to enlist for your application development.

5 tips for Data Center Migration

1. Risk Reduction
The main risks that you must recognize and mitigate when you are relocating your date center are potential data loss and extended downtime that was neither planned for nor wanted. The applications that the business is migrating will have a huge impact on the extent to which the business can tolerate the risks. If the applications in question are critical to the success of the business then the business will not function without them to any extent of time and as a result should minimize the amount of downtime as much as possible, regardless of how expensive it is.

This logic also applies to loss of data. If data is of more importance to the organization, then it has to be safeguarded more from loss during the migration process. Efforts at mitigation may include; backing up extensively, encrypting the data, recovery processes for disaster should be set in places which continue working even during the process of migration as well as purchasing of equipment that is robust and fault tolerant.

Conduction of a trial movement process in a controlled environment is critical so that you can ensure the software is compatible with the hardware in the new data centre. This will help in assessing potential problems that might arise and taking potential action.

2. Regaining knowledge
While you are planning to migrate your data, it is important that you understand that every task occurs in the current computing environment. However, some of the applications might be quite old and have been in continuous use for the entirety of their existence. Because of the extended period of time, there is no guarantee that the training manuals or internal reports will be up to date. This makes it easy to lose information and data. This means when having the server relocation the organization will have incomplete information on the running of their own data centres. This incomplete information may lead to some components of the servers being left behind causing defects in functionality.

3. Ensuring Compatibility
The software of the company may not be compatible with the hardware of the new location, in this case there are two options. The first option is physically moving the hardware from the old data center to the new one and the second is easing the entire process by the use of an emulator. The second option is not always possible and one cannot exclude the dire need for changes in the software code.

Code changes could be costly in terms of time and money but could benefit the company more in the long run. This is because using ancient systems could make processes inefficient and could also expose the company to risks. Allowances should always be made for possible code changes before data centre migration to make everyone aware of the extra work that may come with the movement.

4. Network Particularities
To make the migration as effective as possible, each of the applications for the company should have a pre-determined allocation in the new data centre. To ensure full compatibility while setting up the system, check all aspects related to the system such as domains, trust and firewall settings. You must recognize that your much older applications might not be as compatible with the security constraints of the new network. This calls for some advance planning in order to make a decision on how each individual issue is to be handled in the case it occurs.

The typical actions that you could consider taking are; relaxing the security networks, which is neither desirable nor recommendable, or rewriting the application’s aspects to make it compatible with the new networks, a process that could consume both time and money.

5. Limit latency
Migrating a hardware to a new location could affect its performance because of increased latency of the network. This is a factor that must be taken into consideration while planning for the move. Latency is a particular issue during migration as servers are often transferred in batches. This causes applications that were previously close to each other to be miles apart instead of the local area connection that they are used to. Knowing which exact applications work best together and how frequent they communicate will help the organization in planning for their migration timetable. They will ensure that the separation time of equipment that work best together is as low as possible.

DotNetNuke Web 2 Skin Designs Q & A

Web 2 is about engaging users on a seemingly one-one basis in a way that old media, from flat Web sites to ads, was never able to accomplish. By using a content management system such as DotNetNuke you can accomplish this direct communication by offering more ways for consumers to engage and interact. DotNetNuke CMS lets you easily add content right to your pages and instantly update them, from products to current monthly features letting you inform your customers in real time. How to design the content of your website in a DotNetNuke environment requires a basic understanding of the skin design. Please read below for more information on DotNetNuke skins.

What’s a DotNetNuke skin?

Each page you make in your DotNetNuke website lets you choose a skin, you can have a different skin on each page if you want. Easily add new skin packages to your website, you don’t have to move files here and there; it’s simply a zipped file that you upload using the Skins feature in your DotNetNuke CMS website.

A DotNetNuke skin displays the repetitive parts of the page and leaves areas free for you to add your content to. The example dotnetnuke skin on the right hand side of the page shows what a sample skin looks like when you are logged into your website (click the image to enlarge it).The dotted lined boxes in the skin are called panes and each pane has a unique name. These are the areas that you can add your choice of modules to. Using the dotnetnuke control panel you can place any module or number of modules in any pane. You can specify where you want your panes located when purchasing a DotNetNuke skin. If no specifications are requested then My-ASP.Net DotNetNuke skins come with the TopPane, LeftPane, ContentPane (must have), Right Pane and Bottom pane.

What’s a DotNetNuke Module skin?

Some of the Web 2 modules that are included with DotNetNuke and you can easily add to your website are:

  • Forums – Forums allow consumers to create their own topic areas and build communities around shared interests.
  • Blogs – Company formatted essays and discussions, consumers can comment.
  • Repository – Customer uploads and/or downloads either public or private, this module has many other features such as user ratings, comments and more.
  • Media – Show products in action play sound tracks, automatic player depending on your file extension.
  • Survey’s  – Consumers can supply answers and/or rate and comment on your products
  • Wiki –  Structure and share documents both public and private

Each module you choose may require a skin for itself to match your website design. These skins are called module skins. In some cases such as a blog a styled container may work just fine. You can drag and drop your modules around the page, move modules to other pages and design your own content layout.

Reasonably priced third party modules are available for purchase such as:

  • CataLook Store Module – Sell your products online, this module has many features and could be used for any extensive listings.
  • Newsletters – Affordable modules for newsletters letting you engage consumers who opt-in. DotNetNuke (version 4.5.5) has a built-in Newsletter feature that allows you to bulk email users that are in your database.
  • Contests – Sweepstakes, challenges and other initatives that involve customers in everything from product development to marketing campaigns.
  • Feedback Centers – private/public online chat modules providing instant communication with your customers

If you let us know in your specifications what types of third party DotNetNuke modules you are looking for we can provide you with My-ASP.Net researched recommendations on DotNetNuke modules and module skinning or template options.

My-ASP.Net provides custom skinning for all modules within the limits of the developed module itself.

What’s a DotNetNuke container?

Each module you add to your page in your DotNetNuke website lets you choose a container, you can have a different container on each module if you want. My-ASP.Net DotNetNuke Skin Packages come with 5 containers. Please read below for more information and picture explanations of DotNetNuke containers.

A Text/HTML editor module has been added to the ContentPane box in DotNetNuke Container example 1. The blue container is a dotnetnuke default container style. To change the container you choose a new container skin from the dropdown list and click save. The new container chosen (see DotNetNuke Container Example 2) changes styles immediately. When you click the ‘View’ radio button in your DotNetNuke control panel you can see what the example looks like when you are out of admin mode (see DotNetNuke Container example 3).

Five Text/HTML editor modules have been added in DotNetNuke Container example 4 each with a different container. When you click the view radio button in your control panel you can see what the example looks like when you are out of admin mode (see DotNetNuke Container example 5).

What is the difference between Fixed and Fluid DotNetNuke skins?

Users control the resolution on their monitors and this makes a difference in how your website is viewed. Most users do not change the resolution settings that their monitor comes installed with. As monitors get newer and provide pre installed higher resolutions you should be aware of how this affects your website. A fixed DotNetNuke skin has a specified width assigned to it. A fixed skin setting of 780px or smaller provides the older monitors a view at resolution 800px so that the user doesn’t have to scroll to the right hand side each time they read a line in your website. If the user has a resolution setting of 1024px then the fixed skin is still 780px and the user see’s space around your pages. For newer monitor resolutions such as 1280px or 1440px even more space is viewed around your pages and pictures and fonts appear smaller. Many newer websites are now being fixed at 1000px and what this means is that the 800px user will have to scroll but the website pictures and fonts for 1024px users and higher will appear larger.

Fluid DotNetNuke skins do NOT have a fixed width, instead they use a percentage of the users browser. Text will conform to the space and spread out. This will also change your website content in different resolutions and is harder to control appearances in your content.

In your specifications please provide what size of skin you want.

What’s a DotNetNuke Skin Object?

A skin object or ‘web control’ placed into your DotNetNuke skin provides extra features for you and/or your customers. Some of the skin objects that come included with DotNetNuke include:

Date – Displays Current Date you can choose the format
Breadcrumbs – Displays sub page links can also set level of these links in the skin, if you plan on having many sub pages then consider adding this feature to your dotnetnuke skin
Search – Choice of Web and/or Site Search box, if you are including this feature in your dotnetnuke skin please specify, site will only provide your website link results
Privacy, Terms – Displays a link to a sample which you can change
Login  – ‘Login’ link displays on page
User Profile – ‘User profile’ link shows up after user is logged in
Links – Displays page links of level that the user is in, level can be set to parent pages only or sub pages only
Treeview – Displays your page links as a vertical treeview much like in the file manager folder views, this feature requires a separate skin unless you want to display this menu on every page.

In your specifications please list what DotNetNuke skin objects you would like and where you want them on the page.

Using Skins in DotNetNuke

Control the look and feel of your website – Using My-ASP.Net custom skin templates and styled containers you control the the look and feel of your website and sub portals. Your website styles are embedded into your container styles so your employees can paste from their Word document and simply click the Word Clean button in the text editor. Staff can easily type new information on the website by using DotNetNuke’s built-in skinnable Text/HTML editor.

Cost Effective – Web Designs for DotNetNuke are more cost effective that other CMS software because of the unique way that DotNetNuke designed it’s system. You don’t have to move files here and there; it’s simply a zipped file that you easily upload using the Skins feature in your DotNetNuke CMS website. My-ASP.Net skins are also licensed for use in a Multi-portal set-up.

One of the best features of using DotNetNuke skins is that the administrator/user has the ability to design each content area in your website. Some of the features contained within the page and container settings include the ability to:

  • preview all uploaded skins and containers before choosing the correct one
  • choose the skin and/or container to use on each page (a different skin for every page if you want)
  • pick the modules you want and place them in any of the available panes
  • choose a container to place around the module you have picked
  • drag and drop modules into the panes for fast and easy design ideas WYSIWYG style
  • click into view mode to see what the normal user sees on the website
  • click back into edit mode to get access to all the modules for editing
  • use the Text/HTML module to enter your content in HTML mode or just type what you want in Design mode (no HTML required)
  • click the checkbox to let website users print a page (displays an icon or link)
  • click the checkbox to allow RSS syndication (a great marketing feature)
  • use the copy module dropdown box to duplicate modules on each page (now you only have to update once)
  • add your own icons to the menu bar or module containers for a more personalized touch
  • enter your own start and end dates to display the pages and/or modules
  • upload images using file manager and then insert them into a Text/HTML module by clicking the insert image in gallery button located on the WYSIWYG bar.

Your employees don’t need to learn a Control Panel using DotNetNuke CMS – Enhance employee productivity managing your website files, simply use the built-in tools that DotNetNuke provides. Easily delegate tasks, updates and new page creation to specific employee groups. Simple to use file management controls that allow you to control visibility and edit access. Here’s an example of how to change the website content for your employee / staff member:

  1. Tell your employee to Login to your website
  2. Go to the page that they want to change using your own menu navigation
  3. Hover over the edit icon and or click the Edit text link
  4. Your employee sees a text editor like a simple word processor. They see the content and can change it.
  5. Click update to save it immediately- real time updates with DotNetNuke
  6. Logout.

Now you can see the time, effort and real dollar savings that you get in employee training using a DotNetNuke CMS system. There is no need to move files around etc. the updated information is immediately viewable.

For more information on what specifications or requirements you need please contact us. For complex spec’s please provide a phone number.

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